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Fresh Texas-grown fruits and vegetables fill a strategic U.S. supply niche during the winter. This is especially true for citrus Texas is ranked third in U.S. production, according to the U.S. Department of Agriculture’s National Agricultural Statistics Service (NASS) as well as spinach (fourth), cucumbers (sixth), cabbage (seventh), onions (eighth), watermelon (eighth) and pumpkin (10th).
Along with new display bins in its marketing efforts, the company has launched a digital campaign with culinary-led creative to generate brand affinity and emphasize the ease of cooking and baking with no seeds.