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Tuesday, February 9, 2021
Conspicuous consumption has a bad reputation, for good reason. Itâs about relying on flash rather than substance, status symbols rather than earned admiration.
We can often tell when someone is trying to impress us with flash. Most of the time, we lose respect for that person.
According to a study into the use of jargon titled âCompensatory Conspicuous Communication,â the same thing may happen when people use jargon in their speech or writing. The research suggests that people sometimes use jargon as âa communicative form of conspicuous consumption.â
The authors of the study start by offering one of the best academic definitions of jargon that Iâve seen [italics are mine]: