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May 13, 2021 at 2:40 PM
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These days, the legal technology space is crowded. It seems as if there are new start-ups emerging every day into already well-populated niches of the legaltech marketplace. Established companies seem to get all the press, leaving smaller companies in their wake, struggling for a mere nod of acknowledgement from journalists who cover the space.
For small legaltech start-ups, the struggle is real. After sending out a press pitch that you think includes a great story, there’s no reply. Despite your best efforts, you can’t seem to get a single legaltech journalist to take notice of your company and its message.
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