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Nestled among the golden hills of California, Oliver’s Markets has capitalized on its location by offering private label wines sourced from the famous Sonoma County wine country. Now, the grocer is looking to expand its private label selection by turning its attention to the South of France, Richard Williams, the company s wine buyer, said.
While the plans hit setbacks due to novel coronavirus pandemic and U.S. tariffs imposed this year on French goods, the grocer isn’t giving up its hopes of bringing exclusive French wine to its shelves.
“The hope is to have it up and running next year,” Williams wrote in an email.