The holidays have long been a corporate event. Malls filled with eager gift shoppers browsing department stores such as Macy’s Inc. for perfumes or sweaters and Best Buy Co Inc.
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product they could possibly want in a given category, all under one roof.
Stores like Toys "R" Us and Borders became go-to destinations for holiday shoppers and bookworms, respectively.
Category killers' business model was to give shoppers access to every product they could possibly want in a gi