In celebration of Lunar New Year and the Year of the Tiger, Coca-Cola has commissioned creative storyteller Yves Geleyn to direct its beautifully animated symbolic spot.
Every Wednesday, The Drum picks the best global campaigns from our Creative Works. This week, Coca-Cola released a beautifully animated Chinese New Year ad, ebike brand VanMoof put out a comedic claymation spot and Paramount+ enlisted familiar faces to promote its streaming service.
Unlisted, and animation director Yves Geleyn, in collaboration with Coca Cola Greater China, Ogilvy Shanghai and Hornet tell a sweet, symbolic story about a father and son, a homecoming, and the new beginnings of the Lunar New Year.
Lunar New Year is the biggest and most important festival in