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I own an Asian food company. Here s why we won t use the word authentic TODAY 5/3/2021 © Provided by TODAY During Asian Pacific American Heritage Month, TODAY is sharing the community’s history, pain, joy and what’s next for the AAPI movement. We will be publishing personal essays, stories, videos and specials throughout the entire month of May. You can hardly scroll through Yelp without being bombarded with proclamations about restaurants being “authentic.” As the co-founders of proud-and-loud Asian food brand Omsom, my sister Vanessa and I hear this word used a lot to describe what we do. It’s often coupled with good intentions and a complimentary tone, but it’s a word that we actually shy away from it surprises folks to hear that we don’t ever use “authentic” when we describe our company.

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