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How Japanese vintage chain Safari is bringing new life to pre-loved clothing

How Japanese vintage chain Safari is bringing new life to pre-loved clothing
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Yusuke tajimaMccann japanSecond life

Safari and McCann Japan give vintage clothing a storied past | The Work

A new social commerce platform aims to help pass on pre-loved treasured clothing to the next fashion generation in a meaningful way.

Emi kimuraKazz ishiharaIzumi okukawaReika kobayashiValerie madonMelissa boeyYusuke tajimaJavier campopianoAtsuko egawaMccann worldgroupSiqi liSecond lifeMccann japanChief creative officerMccann worldgroup globalCreative officer