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Ramadan is just around the corner and, without fail, we shall hear whispers of the most delicious dates from the Middle East.
We know the brand. But who exactly is Yusuf Taiyoob?
Here are a few facts about the man who made a name for himself as the King of Dates in Malaysia:
1. Datuk Seri Yusuf Taiyoob is a born and bred Malaysian
He was born in Tanjung Bungah, Penang on 23 December 1958.
According to The Edge, Yusuf is the eldest of four siblings and was raised in a traditional shophouse near George Town, where his current office is not far from.