Titled “Inclusive Visual Storytelling for Asian Communities”, the report by global visual content creator and marketplace Getty Images aims to help brands better expand and deepen Asian narratives.
Getty Images’ research revealed most popular visuals for Australasia, Japan, Southeast Asia, Hong Kong and Taiwan continue to rely heavily upon stereotypical, inauthentic imagery representing various communities. Despite Asia-Pacific’s extensive span of cultures and demographics, there is limited diversity in imagery. Representation gaps range from disparities in depicting cultural specificities, to limited portrayals of Asian working life, among others.Getty Images today launched the “Inclusive