The well-known Ukrainian vyshyvanka designer said that a few years ago, the traditional embroidered shirt had been seen as something exotic. Now it's commonplace formalwear that's even sold abroad.
Ukrainian Fashion Show on Sunday will benefit humanitarian efforts whec.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from whec.com Daily Mail and Mail on Sunday newspapers.
The modern ethnic clothing brand Yuliya Magdych since February 2022 has expanded its production capacity and increased sales by 20%, the founder of the brand, Yuliya Magdych, told Interfax-Ukraine.
Founder of the nonprofit organization Sunflower Of Peace, Katya Malakhova, talks about an extraordinary fashion show taking place to highlight Ukrainian.