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Manga-Based Risk Communication for the COVID-19 Pandemic: A Case Study of Storytelling that Incorporates a Cultural Context

Mizushima); University of Tokyo ( Yokoyama) What is needed for the storytelling approach to work effectively for risk communication in a crisis? Comics have been used as a visual storytelling medium for scientific communication. Manga, a type of comic book developed in Japan after World War II, is deeply rooted in Japanese culture but is spreading all over the world. This article explores a project using manga-based messaging for risk communication on COVID-19, describing the collaboration between a group of experts and a popular manga artist. It emerged from the COVID-19 SciComm Forum, which one of the paper s authors launched in March 2020 to provide an online platform for science communication practitioners and researchers, STS (science and technology studies) researchers, sociologists, physicians, and psychologists seeking to collect information and exchange ideas about strategic communication during the pandemic.

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