Celebrities – they’re just like us (or so they say), always eager to cash in on the latest trend. Ever since NFTs broke into the mainstream in 2021, the rich and famous have been quick.
Several celebrities are named in a lawsuit filed against Yugo Labs, the company behind NFT series Bored Ape Yacht Club, that alleges it engaged in a conspiracy to defraud potential investors
The complaint alleged that "billions of dollars" were generated in sales and re-sales through manufactured celebrity endorsements and misleading promotions.