MCQ: a Radical Creative Collective Transforming Fashion Collaboration
on February 15 2021 8:00 PM
LONDON & SYDNEY (BUSINESS WIRE) MCQ is the first of its kind. A new label for a new decade, born 01 01 2020. Part of the house of Alexander McQueen, MCQ is designed by an ever-shifting creative collective. The label does not believe in traditional hierarchies and gives all collaborators maximum creative freedom.
Each collection, known as an icon, is a collaboration between different creatives from around the world. Therefore, each icon has its own unique universe and aesthetic. Rather than conventional seasons, icons are released intermittently within cycles. Cycle II will start in February 2021 with the release of MCQ’s fourth icon.