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Brands pin hopes on Onam sales to tide over COVID gloom

Mumbai: Kerala’s biggest festival of the year- Onam is finally here, flagging off the start of the festive season for the rest of the country. After some lacklustre years marred by natural calamities and floods, and followed by the pandemic in 2020, there is a lot of hope riding on the ten-day harvest festival this year. For businesses and brands across the state, Onam is

Snapdeal bats for southern markets with new digital campaign

Mumbai: E-commerce platform Snapdeal has announced its brand campaign called “Brand Waali Quality, Bazaar Waali Deal” in southern markets, including Karnataka, Andhra Pradesh, Telangana, Tamil Nadu, and Kerala. The campaign targets savvy, value-conscious buyers while communicating the e-tailer’s unique value proposition for high utility items, including fashion, accessories,

Snapdeal launches Brand Waali Quality, Bazaar Waali Deal campaign for southern markets

Snapdeal launches Brand Waali Quality, Bazaar Waali Deal campaign for southern markets
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