Startup Stir Launches ‘Pay’ Product To Help Creators Collect On Brand Deals, Pay Collaborators
The startup
Stir, a platform enabling influencers to manage their revenue streams, analytics, and share funds with collaborators, has unveiled a new product offering to help creators more efficiently collect payments on brand deals, as well as to send payments to their collaborators.
The product, aptly called
PayPal, which takes a 2.9% cut of transactions, says Stir’s co-founder and CEO,
Joseph Albanese, as well as
Venmo and
Cash App, which tend not to be used in professional settings by brands. Pay also automates 1099s for both senders and receivers.
Between December and March, Wave House members and cofounders Fouladgar (2.9 million TikTok followers) and Jimbo Hall (1.3 million followers) scouted new talent to join their crew.
Season two introduced three new members: Ehiz Ufuah (9.9 million followers), one of the UK s largest TikTok creators, and Fairhurst (3.4 million) and Reagan Yorke (2.9 million), two American TikTok stars.
While Fouladgar and Hall found new members, the Yoke Network, the influencer-marketing agency that helped found and launch the house, was busy plotting the house s return.
To help produce the second season, Wave House and Yoke Network partnered with Brave Bison, a social-content studio and media network. In addition to its TikTok content, the house upped its YouTube presence, introducing a weekly series of reality-show episodes. The house also launched a Snapchat series and has a documentary in the works.
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In 2019, Elliot Choy filmed Harvard students answering quiz questions to try to win an iPhone.
The video generated Choy more than $90,000 from YouTube s AdSense program.
He also notched up 23 million views and 388,000 new subscribers after the video went viral.
Elliot Choy, 22, is a YouTuber who balances vlogging with studying at Vanderbilt University where he is a business senior.
His YouTube content is a blend of Choy documenting his daily life at Vanderbilt, as well as offering tips on productivity.
He began posting regularly in 2018 but the channel really took off In late 2019, when he published the video Giving Harvard Students an iPhone 11 If They Can Answer THIS Question. In it, he awarded the smartphone as a prize to Harvard students who could answer five quiz questions correctly. The students who didn t win iPhones were
LinkedIn is updating its product and developing new features with influencers in mind.
Dan Whateley wrote that the platform is launching new tools and a creator mode to help users build a following on the app.
Its investment comes at a time when supporting creators has become key for all social platforms. With creator mode, we are saying, Hey, if you want to start the process of building an audience past your network or you have an audience and you want to showcase your content, make it more in the forefront, we re going to give you a chance to do that, said Keren Baruch, LinkedIn s creator product lead.
Social-media influencers are using text messages to drive affiliate-marketing sales.
Affiliate marketing platform MagicLinks is testing a tool that lets influencers mass send shoppable links to fans.
MagicLinks said its next step is finding a way to integrate brand partnerships into texting.
Text messages are gaining popularity as a way for influencers to communicate directly with their fans and earn money.
College student Nazjaa Hughson (361,000 followers on TikTok) said texting has become a significant part of her fashion influencer business through affiliate marketing, which generally consists of recommending a product to followers and then directing them to a trackable link to purchase that item.