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Little Falls, Mohawk Valley YMCAs will have new brand and name changes

The new names and brand identities will effectively address their organizational evolution and position them for future opportunities, according to a statement released by the organizations. It adds that they are still committed to their community roots, which was reflected in recent board decisions to depart from the YMCA’s national franchise. “While it’s never easy to say goodbye to a long-term relationship, a recent shift to consolidate small-town facilities into regional organizations in an effort to maximize efficiencies is incongruent with our fundamental reason for being, said Anthony, DeLuca, executive director of both Youth & Family Centers. We realize that the impact and effectiveness we’ve had over the years is directly related to the fact that we are independent and local. The decision of both boards ensures that the facilities will continue to operate as distinct organizations with the ability to keep operating decisions that affect our local communities

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