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Opinion Article28 January 2021
Three Ways Smart Data Technology Gives Your Casino an Edge in Generating Guest Loyalty and Revenue in the Post-COVID World
How big data guest profile platforms can lead to highly targeted promo campaigns that maximize loyalty program sign-ups while incentivizing guests to remain onsite with personalized experience recommendations.
By David Tyre, Vice President of Business Development – North America at Zoox Smart Data
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The global casino and gaming market has seen significant market upheaval over the last year with industry professionals questioning what they should do next to regain much needed revenue from their operations. Yet as the pandemic has continued to grow, so too have advances in the area of big data technology for the casino industry. With the rise of big data, casino businesses have the ability to gather the vital intelligence they need to identify market conditions and act on