Posted: Mar 07, 2021 3:00 AM CT | Last Updated: March 7
Hitesh Sharma, who goes by the name Tesher, is a 25-year-old South Asian-Canadian rapper, producer and musician from Regina. (Laura Sciarpelletti/CBC)
Last year, a 25-year-old rapper, producer and musician from Canada checked the YouTube page of one of his remixes. In the comments section, someone had written: Like if you came from TikTok.
Surprised and confused, Hitesh Sharma headed over to the social media app. He discovered one of his remixes had been used in 500,000 users videos. I hadn t promoted it. It had just spontaneously happened, said Sharma, who goes by the stage name Tesher.