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Surging demand and new science to drive prebiotic opportunity in 2021 and beyond
By By Len Monheit, Executive Director, Global Prebiotic Association and Nathan Gray, Science & Technical Director, Global Prebiotic Association
17-Dec-2020 - Last updated on The prebiotic category continues to be buoyed by scientific advances as we deepen our understanding of the microbiome.
In 2020 we saw this supported by an intense focus on immunity, increased awareness of overall gut health, and growing awareness of the microbiome and its effects on human health. Together with growing consumer knowledge of prebiotics, the term ‘prebiotic’ has become something of a health halo to shoppers, resulting in surging demand in the aisles and increased use in food, beverage and supplement formulations.