Myeong-dong is rebounding back to its former glory as international visitors to central Seoul return and local businesses attempt to maximize sales. The scenes contrast to those of the pandemic years when the district saw shops closing down and local commerce collapsing due to a steep decline in visitors to Myeong-dong.
Olive Young has opened its first store dedicated to foreign visitors to Korea, aiming to promote the country’s beauty products worldwide, according to the curator and seller, Wednesday.