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Supporting China's Carbon Neutrality Goal, Presenting Instant Food with More Care and Health Zrou, the plant-based protein brand under YouKuai Group, has launched a series of seven chef line ready-to-heat
The ‘Tesla’ of plant-based foods: Watch YouKuai Group International CEO outline China strategy China-based plant-based company YouKuai Group International is drawing inspiration from American electric car maker and clean energy firm Tesla, as it seeks to expand the business and its influence.
Founded in 2019, the firm launched Zrou, its first brand and product which takes the form of plant-based ground pork.
It currently has two B2B products (ground, mince), suitable for stir-fry and filling applications respectively, as well as two D2C products (lasagna, bun) retailing online.
The company’s initial focus is on B2B channels such as hotels, restaurants, resorts, schools and companies, targeting what it calls creators and early-adopters to help accelerate mainstream consumption of plant-based foods in China.