KFC's General Manager (UK&I) Paula MacKenzie and CMO Jack Hinchcliffe joined the Festival of Marketing to discuss the path that led the brand to receive the Marketing Week Masters Brand of the Year award 2021.
KFC’s latest campaign shows fans experiencing chicken bliss
Mother’s latest campaign for KFC focuses on fans, and features a new poster campaign as well as a commercial starring some of the brand’s most ardent supporters 12/05/2021 7:17 am
KFC’s latest set of posters follows last year’s ill-fated campaign marking the return of the brand’s Finger Lickin’ Good slogan, which was swiftly pulled after the arrival of the coronavirus pandemic.
As with those posters, the new set opts for bold and simple photography and minimal text, this time focusing on the passion biting into a piece of KFC chicken can cause.
The Drum reporter Imogen Watson rounds up the latest creative campaigns and creativity stories. Also available in your inbox every Thursday as The Drum s A Week in Creative email briefing. Sign up here.
KFC shares the love as indoor dining returns in the UK
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The pick of this week is #IStandWithCaster, an animation by Unilever-owned soap brand Lux that seeks to overturn Caster Semenya’s ban ahead of the upcoming Olympics.
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