You Are Perfect Campaign
Here at The Portugal News, we have had a lot of enquiries asking about the You Are Perfect Campaign that we have run over the last 9 weeks of lockdown. What is this about? Why are you doing this? Who is the anonymous donor?
In my many years of producing marketing campaigns this is one of the most unusual, satisfying, and probably most rewarding campaigns I have ever done using a combination of print, online and social media.
Here is a bit of background. We had a brief to come up with a campaign that would help lift people, our readers here in Portugal, during this trying period. As regular readers of The Portugal News know, we pride ourselves as being a service to our community here in Portugal so we were more than happy to take up the challenge.