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The Best Asian-Owned Beauty Brands to Shop Today, Tomorrow, and Forever Pia Velasco © Provided by Hello Giggles AD/Stylist: Jenna Brillhart Photographer: Jasmine Purdie There are so many things the beauty industry needs to thank the Asian community for. For starters, there s K-beauty, gua sha, celeb-endorsed snail extract, and wellness-as-beauty that stems from Ayurveda. Additionally, Asian founders have changed the industry by introducing the West to their cultures and sharing their expertise through their products and educational material on their brands sites. It goes without saying that they deserve to be celebrated, highlighted, and supported always. © AD/Stylist: Jenna Brillhart

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