How to be a bimbo in 2021
A group of TikTok creators are embracing hyperfemininity while rejecting internalized misogyny and the male gaze
In recent years, words like “bitch” and “slut” have undergone a transformation. “Bimbo” used to be a misogynistic insult, connoting an attractive but unintelligent woman. But now it is the latest word in “girl world” to go from demeaning to empowering. On TikTok, bimbos are trending. This proud new breed has embraced the identity of a new-age bimbo while sporting a pink Y2K aesthetic, worshipping icons Dolly Parton and Anna Nicole Smith, and preaching leftist values.
“A neo-bimbo unironically loves hyper-feminine fashion, jewelry and aesthetics in the face of a patriarchal institution that would deem them frivolous,” explains Bunny, who goes by the handle @bunnythebimbo. She has gained a following by making videos where she teaches classes on what she has coined as “bimbology.” Having recently graduated with a Women a