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When Jak found online marketplace Etsy, it seemed like the perfect match: a tech platform for small traders to sell handmade items that promised to be a creative outlet and bring tidy profits.
Five years later, Jak is one of thousands in open rebellion against the place they once saw as a safe haven part of a growing trend of users rising up against tech platforms.
“We were lured in with the ‘shop small’ slogans and low fees and useful marketplace, and then once everyone had built their stores up, they started to tighten their grip and bleed us dry,” said