"Bam Yang Gang (chestnut jelly)" by K-pop singer Bibi has become a sensation in South Korea, not just topping music charts but also dramatically boosting sales of the traditional jelly, yanggaeng. According to industry data, from the song’s release on Feb. 13 till March 6, major convenience store chains in South Korea, including CU, GS25, Seven Eleven, and Emart24, reported an increase of up to 100 pe.
“Mecenat is about strengthening the roots of businesses,” according to Yoon Young-dal, the new chairperson of Korea Mecenat Association, on Tuesday. Mecenat, derived from the name of Gaius Maecenas, a politician of ancient Rome who promoted the creative activities of artists and contributed to the revival of Roman art, refers to patronage or sponsorship of the arts, culture or education by individuals, bu.
Crown-Haitai CEO Yoon Young-dal has become the new head of the Korea Mecenat Association, the country s group of companies which are dedicated to supporting cultural and artistic endeavors, according to the country s major confectionery group, Wednesday.