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When Genesis BBQ introduced golden olive oil fried chicken to the country in 2007, most consumers thought it was just another ordinary deep-frying oil and didn t pay much attentions to the nutritional facts. To consumers, olive oil didn t particularly stand out from other cooking oils made from corn, beans, canola seeds, grape seeds or sunflower seeds.
With Korean culture booming in the Western Hemisphere, the globally renowned leader in Korean fried chicken is continuing its national expansion efforts into new states and new countries
Genesis BBQ s global market expansion continues with the opening of its latest overseas restaurant at a booming commerce sector in Hanoi, according to the country s leading fried chicken restaurant franchise, Tuesday. The move reflects the firm s aim to use Vietnam as its hub for increasing branches throughout Southeast Asia.