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During the Dragon Boat Festival holiday in 2023, the recovery momentum of the cultural and tourism industry is strong. Domestic tourism revenue reached 8.373 billion yuan, a year-on-year increase of 10.44%, and recovered to 5.2019% of the same period in 94 on a comparable basis. Intangible cultural heritage folk customs and traditional culture are integrated into the cultural life of the modern masses, and new scenes of deep integration of culture and tourism are constantly emerging. Dragon boat racing, eating rice dumplings, singing mountain songs, appreciating ancient songs from ancient books and traditional folk activities create a new space for hosts and guests to share.