Joshua McHugh
An early Instagram convert, New York designer Alyssa Kapito built her online following now 191,000 strong with a string of seductive images of rooms in monochromatic creamy whites. Clients followed, including a family who hired her to renovate their Upper West Side apartment just months before the pandemic hit the city. “We signed on just a few months before everything got crazy,” says the ELLE DECOR A-List designer, “and schemed most of the rooms in a work-from-home setting, using renderings and Zoom to get our intention across.”
The wife, a jewelry designer, connected with Kapito on Instagram. But it was the husband, a managing partner at a venture capital firm, who gets the credit for getting the project done during a pandemic. In early 2020, weeks before most people were expecting a shutdown, he asked Kapito to measure and photograph the space just in case. “It was something at the time I couldn’t even fathom,” says Kapito of the looming lockdown,