SINGAPORE, May 9, 2023 /PRNewswire/ Researchers from Singapore Management University (SMU) have been recognised for their study on 'Augmented Reality in Retail and Its Impact on Sales' (Volume 86, Issue 1) and honoured with the 2022 AMA/Marketing Science Institute/H. Paul Root Award. The innovative and timely research by Assistant Professor Yong-Chin Tan from City University of Hong Kong (who graduated with a PhD from SMU Lee Kong Chian School of Business), SMU Associate Professor of Marketing Sandeep R. Chandukala and SMU Professor Emeritus of Marketing Srinivas K. Reddyhas been recognised to be the Journal of Marketing article that has made the most significant contribution to the advancement of marketing practice in 2022. The research sheds light on how marketing managers and online retailers can transform the way they connect with customers using augmented reality (AR) to enhance their bottom-line. The authors conceptualised the role of AR in entertaining, educating and e
"Mr Leong is big into histrionics and portrays himself as the proverbial David against Goliath. However, his antics have also got him into trouble more than once," says an analyst.
Lee Kuan Yew, the founding father of modern Singapore, believed in the importance of meritocracy, pragmatism, and honesty as the cornerstones of good governance. His vision and leadership.
SINGAPORE, March 8, 2023 /PRNewswire/ Researchers from Singapore Management University (SMU) have released a study that reveals a positive relationship between people's psychological well-being and their willingness to consume cultivated meat. The research, titled 'Higher well-being individuals are more receptive to cultivated meat: An investigation of their reasoning for consuming cultivated meat', which has been published in international research journal, Appetite, provides the first ever empirical evidence to support this correlation. The research also found that individuals' higher willingness can be motivated by the perception that cultivated meat is as healthy and nutritious, as safe as, and has the same sensory quality as conventional meat, and is beneficial to the society. Conducted by SMU's Professor of Psychology Angela Leung, Associate Professor of Communication Management Mark Chong, research fellow Tricia Marjorie Fernandez and Psychology PhD student
SINGAPORE, March 8, 2023 /PRNewswire/ Researchers from Singapore Management University (SMU) have released a study that reveals a positive relationship between people's psychological well-being and their willingness to consume cultivated meat. The research, titled 'Higher well-being individuals are more receptive to cultivated meat: An investigation of their reasoning for consuming cultivated meat', which has been published in international research journal, Appetite, provides the first ever empirical evidence to support this correlation. The research also found that individuals' higher willingness can be motivated by the perception that cultivated meat is as healthy and nutritious, as safe as, and has the same sensory quality as conventional meat, and is beneficial to the society. Conducted by SMU's Professor of Psychology Angela Leung, Associate Professor of Communication Management Mark Chong, research fellow Tricia Marjorie Fernandez and Psychology PhD student