Despite Dubai backlash, brands carve out new role for influencers amid pandemic Influencers have drawn ire – and even death threats – for globe-trotting freely while most of us obey strict stay at home orders. However, a bunch of bad apples clearly hasn’t upset the entire cart, with brands finding new value in different kinds of influencer relationships amid the global health crisis.
Since the turn of the year, there’s been a raging debate as to why social media stars have been allowed to travel to luxury destinations when everyone else is told to stay at home during the deadliest pandemic in modern history.
Close icon
Two crossed lines that form an X . It indicates a way to close an interaction, or dismiss a notification. TalentX Entertainment; VINNYGOTHEAT; 100 Thieves; Eli Chandler; Collab Crib; HoneyHouse; Skye Gould/Insider This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
TikTok has led to a new wave of collab house mansions where creators live together and make content.
Houses like The Hype House and Sway House may have the most name recognition, but new creator house accounts continue to pop up on social media each month.
Insider put together a database of the leading influencer collab houses across the world, from Los Angeles to London.
With the physical and social aspects of shopping stripped away due to various lockdown restrictions around the globe, shoppable social media is poised to fill the void.
In a recent example, Instagram launched its Reels and Shop tab for users to connect with brands and creators and to discover products. The social media platform will further merge the two functions by allowing product tagging on Reels so that people can buy the products shown in the video.
“Shoppable content is not new, but there’s no question it’s gained more traction over the last year as consumers move online in their masses amid ongoing coronavirus restrictions,” says Olly Johnson, managing director of commerce at Jungle Creations. “Live shoppable video has been around since the days of TV channels like QVC.”