you have to be enormous in order to face it and have to be, right, so there s an interesting mix that disadd vachb t adadvan do we knnot know the impact enormity in our economy? so many things we think of in small businesses are not small businesses, you go to whole foods and look at this great yogurt brand you think is a local farm, it s not, it s probably one of the big companies. our company is comcast. we own a lot of little products you might think are independent little fun websites. incumbency is very, very, very powerful. incumbency in silicon valley, hard to find any space around google, hard to find any space around facebook. even their insight on what the traffic is on the internet is so superior that they know where to invest and where to buy. that s true in every category. every category. every category is dominated by giant companies and in the old days we used to have antitrust laws that prevented that from being that big. and they were enforced. indeed