Greta Gerwig’s feminist fantasy-comedy is taking the box office by storm, but the film’s success is also its politics, which go only so far as the Mattel corporation will allow: ‘A movie that ridiculed Barbie would have been disastrous for the brand’
Mattel Films executive Kevin McKeon called the planned film "a play for adults" that will "focus on some of the trials and tribulations of being 30-something".
Mattel Films boss dishes on what to expect from the adaptation of the children s beloved purple dinosaur, claiming that the movie will deal with Millennial angst.