BY Cristian Gnaticov | Posted on
Abarth has managed to set a new Guinness World Record for something you didn’t know existed and probably don’t care about.
So, what did they do to have their name written in The Guinness Book of Records this time? They set up a Facebook page and reached out to their fan base to upload photos of their cars.
Within one hour, the Abarth owners had uploaded 868 images of their rides. This landed them the record for ‘the largest digital gathering ever’.
Part of the ‘Abarth Digital Day’, the event, which promoted social distancing, was attended by Ylenia Baccario from Italy’s ‘Tutto esaurito’ radio program, who presented the live stream, alongside DJ Fabio Liuzzi. The digital creator Ema Motorsport hosted a live performance from the Officine Abarth, revealing some rare rides from the Scorpion brand to the online audience.