Furniture World News By Nic Ledoux on 12/24/2020
The organizers of Interzum recently sat down with Matthias Pollmann, VP at Koelnmesse to discuss the upcoming 2021 Interzum show in May.
You’ve opted for a hybrid event for the 2021 edition of interzum. What are the reasons behind that, and can you tell us more about the concept?
Pollmann:
Our show - which will take place from May 4-7, 2021 in Cologne, Germany - is the catalyst for creating tomorrow’s living spaces. Our challenge lies in the current dynamic development of the pandemic and its effects for the market participants. We all know that the on-site experience of a trade fair will always be essential for doing business. However, the developments of recent weeks and feedback from our customers have shown that we have to think in hybrid terms. Everything that takes place at the trade fair venue will be online-compatible and can therefore be streamed around