Mumbai: Classic Legends Pvt Ltd, the Indian company that re-introduces iconic marquee motorcycle brands in the market has launched its cult brand Yezdi with a film titled #NotForSaintHearted, that unveils its daring positioning. The campaign is live across the brand’s online platforms. Conceived by digital-first creative agency Lintas Live, the campaign is based on the insight
Yezdi makes a bold comeback in a campaign conceived by Lintas Live adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Establishing Yezdi for new age bikers, while staying true to its roots. Sarvesh Raikar, regional creative officer, Lowe Lintas & creative head, Lintas Live.