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How creative optimization is transforming app marketing in a post-cookie world

With more pressure to move the needle and fewer options, advertising creative has become the biggest lever for marketing teams to optimize.

Yevgeny peresPrivacy sandboxCreative optimizationCreative intelligence

AppsFlyer launches AI solution for marketing campaigns

The firm said that the new product would provide marketers with unparalleled insights into their creative assets and data-driven guidance.

Yevgeny peresCreative optimisationBusiness intelligenceExecutive vice presidentProduct strategyIndustry leade commerceSue azari

AppsFlyer Hires Product Innovation Leader - Daily Research News Online

AppsFlyer Hires Product Innovation Leader - Daily Research News Online
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Yevgeny peresOren kanielAppsflyer hires product innovationPrivacy cloudData clean room

AppsFlyer appoints Yevgeny Peres as its Executive Vice President of Product Strategy

Before joining AppsFlyer, Peres held executive roles at ironSource and Supersonic

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