Three hundred billion dollars, three billion downloads, and at least 90 minutes of attention per user every day TikTok and its China-based parent company have captured much of the world in more ways than one.
The most downloaded app of 2021, TikTok has surged to a billion-plus global users, who consume an infinite feed of short clips delivered instantly by algorithm. While the platform has long helped creators step to the center of the attention economy, the company is only now starting to cash in on all that popularity.