higher. does that matter? when the world looked up at the first private launch, the only thing we saw were words virgin galactic. i think you re right. i don t think it matters. honestly, i think bezos and blue origin team took such backlash for comment on friday suggesting branson isn t going high enough, they re not really astronauts. there was such backlash that you saw yesterday bezos come out, congratulate branson, say he hopes to soon join the club. in other words, yes, you made it to space. but listen, there are bragging rights involved and nobody is a better show man than richard branson. he perfected this over 50 years. and everything yesterday was meticulously perfectly done. bezos is going to have his chance, bite at the apple next week. clearly they want to put on a show. branson set the bar high. and you re right, it is about