The American Iron and Steel Institute announced the appointment of Michael Uhrich as the trade association s new chief economist. He succeeds Tim Gill, who has served as chief economist at
Barely two decades ago, the notion that a brand can achieve huge public relation (PR) mileage, not to mention tons of money – all in under 24 hours – from a single post by an influential figure posting a request for money would be absurd. But back then, traditional PR – including your basic radio, TV, print and experiential event strategies - was the king of the PR industry. It had its advantages; it still does.