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I can t believe there s less butter! Anchor, Country Life and Yeo Valley are accused of watering down their spreads as figures show butter content has reduced by up to 12% in seven years in latest example of skimpflation

Some of the nation s favourite butter brands have been accused of cutting the butter content in their popular spreads in what is the latest example of a practice called shrinkflation.

Yeo Valley debuts first TV ad in 10 years

The film will be shown on ITV platforms as part of a partnership with the TV network.

Yeo Valley launches TV ad as part of multimillion-pound campaign

Yeo Valley launches TV ad as part of multimillion-pound campaign
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