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I can t believe there s less butter! Anchor, Country Life and Yeo Valley are accused of watering down their spreads as figures show butter content has reduced by up to 12% in seven years in latest example of skimpflation

Some of the nation s favourite butter brands have been accused of cutting the butter content in their popular spreads in what is the latest example of a practice called shrinkflation.

United kingdomMartyn jamesCountry lifeYeo valleyShrove tuesdayQuality streetCountry life spreadableLurpak spreadableSaputo dairy united kingdomChannel 4

Yeo Valley debuts first TV ad in 10 years

The film will be shown on ITV platforms as part of a partnership with the TV network.

Marianne calnanYeo valley

Yeo Valley launches TV ad as part of multimillion-pound campaign

Yeo Valley launches TV ad as part of multimillion-pound campaign
thegrocer.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thegrocer.co.uk Daily Mail and Mail on Sunday newspapers.

United kingdomJason spencerTom wrightYeo valley organicYeo valleyInto the valleyInto yeo

Yeo Valley makes plans to weather UK recession after returning to profit

Yeo Valley returned to the black as its turnover surged passed the £300m mark during its latest financial year.

United kingdomJon robinsonYeo valleyYeo valley productionTideford organic

What to expect at this year s Farm Shop & Deli Show

UK’s specialist retailers are coming together again in April as Farm Shop & Deli Show returns to the NEC, Birmingham as part of the 2024 UK Food & Drink Shows.

United kingdomAndrew reedJulia kirby smithWilliam reedJohn gillFarm retail association standNational convenience showBureau ltd standFarm shopDeli showKingdom foodDrink expoRestaurant showForecourt showYeo valleyGodminster cheese

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