have started kind of an offchute of the business you ve been running for years x. yes, a brand extension we re putting into our business. it s a mixed blessing a little bit. you have a little bit concerned that it wouldn t be a you really want your t p be happy. step gently in that and make sure there s a connection, there s something that we re going to do that really turns her on. my dad didn t want to start to do our podcast. i had to explain what a podcast was and then i showed it to him an he said okay, but what are we really talking about? we sat together on the couch and talked about investing and we went on for half an hour and finally he goes, we got to record this. this is fantastic. so for you guys, it was you waded into this. the podcast came first. you didn t say full we re going to go and build a