This week, laras sniffing around the scientists who are bringing historic smells back to life. So, i guess ijust put my nose in here. Yes. Hmm. Delightful. Were on the high Tech Farm in iceland where theyre Turning Algae into something more appetising. This is hummus, and its blue. Its not a bad thing. But it is blue. Anyway, well also meet the actors who say their voices have been manipulated by ai. This is Formula Student, a World Series of events that took place this summer, featuring Electric Cars Built by teams of students from 100 universities across the globe. 0n tracks throughout europe, the cars competed in disciplines including autocross, racing through Formula 1 like twists and turns as fast as possible. An Endurance Trial through more than 20km of track to push the limits of battery management. A test of Grip And Downforce by. Basically going round in a circle as fast as possible and then theres acceleration. Its a drag race, basically, and its this last challenge that one
On tracks throughout europe, the cars competed in disciplines including autocross, racing through formula 1 like twists and turns as fast as possible. . . . . An endurance trial through more than 20km of track to push the limits of battery management. . . . . A test of grip and downforce by. . . Basically going round in a circle as fast as possible and then there s acceleration. It s a drag race, basically, and it s this last challenge that one team, amz racing, absolutely blasted last year, going from 0 to 100km an hour in. . . Well, i ll let you know a bit later. Amz includes students from lucerne university of applied sciences and arts and eth zurich, and i dropped in on the team s swiss hq. And up here is the electronics department at amz racing. We re going to meet lara. Not that lara. For one car to excel at all of these events, it not only has to have a powerful motor, but also computers have to control the traction and fine tune the speed of each wheel individually, and someh
By 2030, and that estimate is at the conservative end of the scale. But falling birth rates and some of the highest inflation rates we ve seen in decades have created challenging conditions for manufacturers and retailers, and signal more tough times to come. While the covid pandemic boosted sales of toys and games temporarily, big name companies report that sales have started to slip back once again. Let s have a look at some of those numbers. Global toy sales reached $108] billion in 2023, a 2% drop compared to 2022, with toy companies calling it a normalisation process after that exceptional growth linked to the pandemic. But across the 612 countries, including the uk, france, germany, and spain, sales declined by 7% in 2023 compared with the previous year, but they were still 17% higher when compared to 2019, before the pandemic. I caught up with the boss of build a bear, a much loved company which allows shoppers to customise their own teddies. She s also the head of the global or
Brands barbie, fisher price and moi, that is mattel to find out how his company s fortunes are being revived. Wherever you are joining around the world, once again hello and welcome to the programme. It is a billion dollar industry driven by creativity and innovation with a global reach and a diverse market. The toy industry is forecast to reach $302 billion in sales by 2030 and that estimate is at the conservative end of the scale. But falling birth rates and some of the highest inflation rates we have seen in decades have created challenging conditions for manufacturers and retailers and signal more tough times to come. While the covid pandemic boosted sales of toys and games temporarily, big name companies reported sales have started to slip back once again. Let s look at some of those numbers. Local toy sales reached $108. 7 billion in 2023, a 2% drop compared to 2022 with toy companies calling it a normalisation process after that exceptional growth linked to the pandemic. But acr
Give the toy industry a much needed boost? this time, it s not about spending on toys for children, but adults so called kidults. An emerging generation of over 18s is snapping up collectables and nostalgia brands, and they say it s good for their mental health. I m going to be discussing that and more with my guests the boss of build a bear, the stores where you can create a bespoke teddy bear, and the chief executive of the world s biggest toy company and arguably one of its most iconic brands, lego. I ll also be catching up with the president of the company behind leading toy brands barbie, hot wheels, fisher price and more that s mattel to find out how tv and movie tie ups are reviving his compa ny s fortunes. Wherever you rejoining me from around the world, once again, a big hello and a warm welcome to the programme. It s a billion dollar industry driven by creativity and innovation, with a global reach and a diverse market. The toy industry is forecast to reach $302 billi