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US adults find print and TV ads more trustworthy than social media ads
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While the majority of US adults don’t particularly trust any form of advertising,
nearly half said they trust
print,
Among performance marketers, CTV is a growing priority | Sponsored Content
This article was contributed and sponsored by SteelHouse.
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Record numbers of advertisers have gravitated toward connected TV (CTV) in the past year. But among the rapid rise in adoption, an interesting trend has emerged a growing number of brands and agencies are using CTV as a direct-response performance channel.
How performance marketers embraced CTV in 2020
In our 2021 Post-Holiday Connected TV Report, in which we analyzed SteelHouse customer data from Q4 2020, we found more advertisers were active on the nascent ad channel than anytime before. Performance TV, our CTV ad platform, saw a 67% year-over-year (YoY) increase in the number of CTV advertisers compared to Q4 2019.
Planes, trains, and automobiles: Travel ad sales to soar in 2021
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newsletter.
Following a year when travel turned taboo and staycations became standard, advertisers are begging stir-crazy customers to come fly with them. Dentsu Aegis Network expects worldwide travel and transport ad sales to grow by
nearly 30% this year, the highest out of all the industries it tracked, as the promise of vaccination restores consumer confidence so don’t expect quiet skies in the months ahead.
Made possible by
Sightly is a media/marketing technology company specializing in video advertising and analytics. Its new Brand Mentality™ platform combines emotional and social intelligence with Anticipation Software™ to help brands and agencies respond moment to moment with true future-forward marketing across YouTube, TikTok, CTV, livestream video and more. Learn how.
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