Sony Honda Mobility unveiled the prototype of its Afeela electric vehicle at the Consumer Electronics Show (CES) in Las Vegas on Wednesday, driving the car onto the stage using a Play Station 5 consol
As artificial intelligence
becomes the new horsepower for car buyers, established
automakers are redoubling efforts to match the digital features
that set Tesla, BYD and other new rivals
apart,.
Sony and Honda revealed a new car brand called Afeela that will feature on the companies’ new electric vehicles set for deliveries in North America in 2026.