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Under Armour Restructuring Includes Layoffs & Less Product and Discounting

Amid Layoffs, Restructure, Can Kevin Plank Turn Under Armour Around? – Footwear News

Under Armour on Thursday became the latest athletic brand to announce business restructuring plan as CEO Kevin Plank looks to rebuild brand heat.

Exclusive: Under Armour Taps New Balance, Nike Vet as Head of Footwear – Footwear News

Under Armour has tapped Yuron White as its head of footwear in the newly created role of SVP, sportswear, run, basketball, Curry and collaborations.

Why Under Armour (UAA) is Shrinking Its Logo on Some Shoes, Earnings – Footwear News

Under Armour is toning down its logo placement on some footwear as it looks to get consumers interested in wearing its shoes outside of the gym.

How Under Armour is Rethinking Its Logo Placement on Some Lifestyle Shoes

The subtle change comes as the historically performance-focused brand leans more heavily into lifestyle footwear designs.

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