That EDM beats have enabled pop songs to gain more chart and radio traction is undeniable.
That melody remains essential to a song’s success is irrefutable.
With breakthrough hit “Alive,” workhorse EDM trio Krewella proves the importance of that duality. The single, which received ample radio and club play en route to a gold certification, fuses a gorgeous, piano-backed vocal melody with a pull-no-punches dance beat and thus lends itself to a multitude of ears in diverse listening situations.
Already tailormade for crossover appeal, the song’s reach and shelf life were further extended by an endless assortment of remixes and covers that exposed its catchy hook and relatable lyrics to a seemingly-endless array of music fans.