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ENGINE Media Exchange Expands Global CTV Capabilities with Samba TV Partnership in Australia

Incremental Reach Reporting Measures Impact of Broadcast Video-on-Demand Advertising Alongside Linear TV MELBOURNE, Australia, March 16, 2022 /PRN.

Ben lynchLaura czajaYasmin sandersKatie north fisherMichael zacharskiMedia exchangeMedia exchange expands globalSamba tv partnershipIncremental reach reporting measures impactExchange expands globalViewership reportDirector yasmin

ENGINE Media Exchange Expands Global CTV Capabilities with Samba TV Partnership in Australia

/PRNewswire/ ENGINE Media Exchange (EMX), a leading end-to-end technology platform and programmatic solution, and Samba TV, a leading global provider of.

Ben lynchLaura czajaYasmin sandersKatie north fisherMedia exchangeViewership reportDirector yasminEngine group

CMO s top 8 martech stories for the week - 17 February 2022

All the latest martech and adtech news from Zendesk, Optimizely, Google Cloud, Branch, BigCommerce, Mediaocean, Soul Machines, Qualtrics, Samba TV and PubMatic

Alex atzbergerCarmelo anthonyBrent bellmGreg crossAlex austinYasmin sandersJohn nardoneJanus hendersonMark sagarPeter barrySoftbank vision fundAcademy awardWorld health organisationJana partnersGoogle cloudWeb experimentation

Samba TV and PubMatic Launch Australia Partnership to

Announcement marks continued growth and expansion for Samba TV in the Australian market.

Emily yriYasmin sandersKatie north fisherFlaminia saporiPeter barryMatterkind national head of partnershipsDirector yasminPubmatic vice presidentAddressability peterMatterkind national headStrategic investments flaminiaNasdaq pubmAudience data

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